B2B Sales Executive

Kenya/Nairobi/Sales, marketing, promotionA Fast-Growing Food Manufacturing CompanyManufacturingB2B Sales ExecutiveOnly on FuzuNairobi • KenyaSign in and Apply Save ShareJob detailsLocationNairobi • KenyaContract TypeAbout the jobCompanyDescriptionAbout the RoleWe are seeking a highly commercial Sales Executive to drive growth across industrial and institutional clients. We have a dedicated technical team that handles product demonstrations and baker-to-baker conversion. Your job is to read all three audiences, build the commercial case at every level, and close.ResponsibilitiesPipeline Management: Own and manage the entire sales cycle, from aggressive prospecting and lead generation to contract negotiation and closing.Relationship Building: Establish and nurture deep institutional relationships with procurement managers, commercial directors, and key decision-makers.Target Mapping: Focus heavily on acquiring and growing accounts within industrial bakeries and in-store supermarket bakeries.Commercial Pitching: Present compelling product value propositions backed by ROI, yield metrics, and clear cost-in-use justifications.Cross-Functional Collaboration: Partner with the technical baking team to seamlessly convert successful product demonstrations into hard sales orders.Market Intelligence: Monitor market trends, identify new business channels within food manufacturing/retail, and regularly report performance metrics against targets.Qualifications3+ years of proven B2B sales experience specifically within the FMCG, food ingredients, or B2B retail supply sectors.Track Record: A demonstrable history of closing high-value commercial contracts and hitting aggressive growth targets.Network: Pre-existing networks or experience dealing directly with major retail chains or large-scale food manufacturers is required.Skills: Exceptional communication, presentation, and negotiation skills, with the ability to speak confidently to both floor staff and C-suite executives.Drive: Self-motivated, target-driven, and highly comfortable navigating long institutional sales cycles.TagsSales, marketing, promotionManufacturingMid-levelKenyaStart hiring with FuzuRecruit better talent faster - on your own or with our support.Explore recruitment platformJob search tips from Fuzu Selected articles on cover letters, CV structure, and interview preparation.Get Interviews: 5 Steps to a Perfect Cover LetterSalary Negotiation Tips and What You Should Focus OnWhy Do Successful People Love to Do These 5 Things Before Job Interviews? Let’s Find OutAre You Prepared for These 8 Unique Interview Questions?10 Questions you can Ask your InterviewerSign in and Apply